intersectional issues.
impactful storytelling.
strategic campaigns.
environmental justice
environmental justice
la madre tierra | 2022 - 2025
Capacity-building Indigenous and Latine advocates in the fight for clean, healthy, and resourced communities.
About:
Indigenous and Latine communities are consistently targeted online with misinformation on a variety of issue areas, most notably on climate change, clean energy, and the environment. Additionally, conversations around environmental and climate issues are often dominated by white or Western – centered environmentalism that erases and misrepresents the lived experiences of Indigenous and Latine communities in the U.S. and in the Global South. This gap leaves millions without accessible, trustworthy information—and makes Latine communities more vulnerable to disinformation campaigns. Consequently, the La Madre Tierra initiatve by Resource Media works to equip Indigenous & Latine advocates with the latest digital advocacy tools needed in the fight for clean, healthy, and resourced communities.
Role:
Led team operations and oversaw bilingual narrative development, execution, and impact analysis of digital campaigns focused on environmental justice in Indigenous and Latine communities.
Project Partners:
Partners for the La Madre Tierra project consisted of grassroots and non-profit environmental justice organizations across the country. This includes, but was not limited to GreenLatinos, Presente, and Tó Nizhóní Ání (Sacred Water Speaks), Campesinos Sin Fronteras, UPROSE, and Singleton United.
-
Drafted and led bilingual content creation and narrative strategy to ensure trascreation between English and Spanish languages. Whereas translation aims to accurately convey the meaning and message of the original text, transcreation focuses on preserving the intended emotional impact and message while adapting it to the target culture and audience.
As a fluent Spanish-speaker, I was responsible for overseeing all bilingual content and ensuring authenticity, nuance, and engaging content on sensitive issues. I approach this work with humility ensuring the best in ethical storytelling and ongoing consent with videos and media.
-
Oversaw project management from start to finish for various video productions and graphic design deliverables. This included, but was not limited to bilingual script writing, content development, vendor relationships with designers, and graphic design editing.
-
Ran message testing (A/B testing) for various individual campaigns as part of La Madre Tierra initiative. The message testing is done to better understand which messaging frameworks resonate most with Latine audiences and ensure data-driven strategy and impact.
-
Led website development for La Madre Tierra, including copywriting, content creation, and overall project management.
-
Helped plan the first annual virtual convening for La Madre Tierra, including speaker engagement, partner relations, content creation, and facilitation.
Video produced for Tó Nizhóní Ání (Sacred Water Speaks) on what a Just Transition to clean energy on the Navajo Nation looks like.
Paid ads in partnership with Presente - a nonprofit dedicated to digital advocacy for Latine and Indigenous issues. The ads depict Indigenous leaders as “heroes” to better engage users with this narrative framework (vs. “victims”). The paid ads were shared on Facebook to base audiences.
Digital ad campaign for Presente higlighting Indigenous leaders as heroes and oil companies as villains.
Video produced for GreenLatinos to promote the Latino Climate Justice Framework (LCJF) as a means to protect Latine communities from extreme heat and environmental injustice.
Original playlist made up of Indigenous and Latine artists and activists for the first annual LMT virtual convening in 2024.
strategic communications
strategic communications
#StopCopCity | 2024
Message testing, digital organizing, and influencer partnerships.
About:
#StopCopCity was a paid advertising campaign in partnership with the non-profit Presente that utilized both original graphics and video content from Latine creators in both English and Spanish to increase awareness of the fight to defend the Atlanta Forest with a call to action to sign a petition on their website. The ads ran on Tik Tok and Meta, targeting key audiences.
Role:
Led team operations and oversaw narrative development, influencer partnerships, graphic design, and paid ad strategy.
Project Partners:
Partners for this influencer partnership included @Eco_OG and @Willy - two Latine Tik Tok influencers with a progressive, young audience and base.
Results:
The campaign was very successful, with over 250 petition signers directly attributed to our efforts in both paid and organic media.
-
Drafted and led bilingual content creation, influencer partnership process, and narrative strategy to ensure trascreation between English and Spanish languages to better engage young, Latine audiences around #StopCopCity.
-
Copy and designs were created for three static graphics, each depicting one of the following themes:
Disproportionate effects of environmental injustice on Black and Brown communities
Forest defenders as heroes
Police violence and corporations as villains
-
Used Tik Tok paid ads as well as paid graphics on Meta to drive signatures to the Stop Cop City petition page.
Message Testing Three Themes:
-
![A poster with the message 'Protect the forest & its defenders!' and 'Rest in Power Tortugueta' featuring a smiling young man and illustrations of fish and trees, advocating for forest conservation and honoring Tortugueta.]()
Forest Defenders as Heroes
Ad depicts forest defenders as heroes, specifically honoring Latine activist “Tortuguita.”
-
![A protest poster with a tree and overturned police car, advocating investing in communities instead of police, with messages like "Stop Cop City" and "Not police violence".]()
Police Violence & Corporations as Villains
Ad depicting police violence and corporations as villains.
-
![Graphic promoting defending the Atlanta Forest, with illustrations of trees and buildings, and text urging to fight against environmental destruction and over-policing.]()
Disproportionate Impacts
Ad aims to showcase the disproportionate impact of climate change on Black and Brown communities.
social media power for progressive movements
Partners for this influencer partnership included @Eco_OG and @Willy - two Latine Tik Tok influencers with a progressive, young audience and base.
gender justice
gender justice
Myself and dog Luna at an SGV 2024 Pride Event with partners from the SGV LGBT+ Center.
Examples of narrative strategy, messaging, and graphic design for SGV Pride 2024.
san gabriel valley pride | 2024
Reclaiming Queer and Trans Visibility Across the San Gabriel Valley
About:
The San Gabriel Valley (SGV) is home to a vibrant, working-class LGBTQ+ community that is often overlooked in the larger Los Angeles narrative. In response to growing far-right attacks on queer and trans communities—including anti-LGBTQ+ city council initiatives and school district protests in Glendale, Pasadena, and Glendora—the need for a community-rooted Pride celebration became more urgent than ever. The bilingual campaign celebrated queer and trans communities of color and helped expand visibility and engagement across the region
Role:
In collaboration with our team, I led partner relations, project management, narrative strategy, earned media training, graphic design, and content creation.
-
The initial theme for SGV Pride 2024, “Level Up Your Allyship,” unintentionally centered allies rather than the queer and trans people the event aimed to celebrate. Alongside my team, I helped raise concerns about this framing and collaboratively guided a shift toward a new theme: Homegrown Pride—a community-rooted narrative that honored local LGBTQ+ voices and better engaged intergenerational audiences across the region.
-
Building on the reframed narrative, we designed graphics that spoke to an intergenerational audience—infusing joy, culture, and community pride. We reimagined how to incorporate rainbow symbolism in a way that felt fresh, grounded, and inclusive, moving beyond cliché to reflect the spirit of Homegrown Pride.
-
Allocated funding and resources to offer tailored media support—including earned media trainings, “Pitching 101” sessions, and guidance on how to craft newsworthy moments.
-
Here’s a polished version that captures the strategic depth of your role:
I co-developed a targeted paid media strategy designed to reach specific zip codes and interest groups across the San Gabriel Valley. To ensure maximum impact, I conducted in-depth research into the region’s dozens of cities and municipalities—mapping out priority areas for engagement based on demographics, geography, and community relevance.
résumé
résumé
Education
Leadership
-
Led narrative strategy, fund development, and partner relations for LGBTQI+ and environmental justice campaigns—connecting grassroots groups with over $90K in pro bono support. Managed La Madre Tierra, a flagship digital initiative uplifting Indigenous and Latine communities, while co-leading media, organizing, and paid ad strategies across California, from park equity to climate justice and youth mobilization.
-
Developed the organization’s first strategic communications plan, strengthening brand identity, internal processes, and outreach rooted in ethical storytelling. Translated complex, often grim, health data into compassionate, human-centered, and grant-compliant content for LGBTQI+ communities diagnosed with cancer. Led cross-sector collaboration with researchers and public health experts, managed a full website overhaul, and launched a paid internship program. Revamped fundraising strategy, increasing digital donations by $10K in just five months.
-
Co-developed anti-racist messaging framework to better inform campaigns focused on racial justice, gender equity, education, and LGBTQ+ rights. I led bilingual narrative strategy and digital organizing for a variety of campaigns - from educational equity for Black and Brown students to campaigns fighting for better representation of women in tech- improving audience engagement through culturally relevant content, SEO, and ad retargeting. I also executed full-spectrum communications strategies—ranging from media training to press outreach—for over a dozen mission-driven clients, including government agencies, nonprofits, and philanthropic groups.
-
U.S. State Dept | Mexico City, México | 2019 - 2020
MBA coursework, Instituto Tecnológico Autónomo de México (ITAM)
1 of 15 U.S. State Dept Fellows selected to work full-time at a binational firm while pursuing MBA coursework at a prestigious university (ITAM) in Mexico City.
Worked at México Media Lab as a consultant on the International Finance Corporation’s (IFC) TechEmerge program, leading bilingual communications and conducting regulatory research to advance sustainable cooling technologies and energy innovation for the cities of Mexico City, Guadalajara, Mérida, Monterrey, and Tijuana.
-
Los Angeles, CA | 2013 - 2017
B.A., International Relations Global Business
B.A. Spanish
magna cum laude, GPA: 3.90
Extensive international and policy-focused education experience, including study abroad programs in Spain (2015 Carlos III University), Sao Paolo, Brazil (2017), and a Schaeffer Government Service Fellowship in Washington, D.C. (2016) focused on public service and policymaking..
-
April 1- 3, 2025 | Houston, TX
Co-presented on one of the conference’s most attended sessions, “Liberatory Masculinities: Advancing Feminist Approaches to Leadership Development.”
-
November 2024 - Present | Tucson, Arizona
Selected participant for leadership development, healing practices, and community-based training to address patriarchal violence through reflection, embodiment, and facilitated learning.
Awarded $5k to fund ongoing mutual aid for queer & trans communities of color in Los Angeles.
Awarded a 2024 - 2025 Liberatory Lab micro-grant to conduct safety planning workshops and education in the queer and trans community in Los Angeles.
-
September 2024
1 of 5 participants selected for a week-long, immersive backpacking trip with the goal of developing the skills and knowledge to explore and steward public lands.
-
Nov 29, 2022
Honored the legacy of one of LA’s longest-running trans-led organizations through a community event featuring performances, awards, testimonials, food, and a live DJ—celebrating decades of TGNC, 2S, and TGI liberation work across California.
Professional Experience
Contact us
Interested in working together? Fill out some info and I’ll be in touch shortly.